Since the pandemic started in 2020, anti-Asian hate crimes have increased and unfortunately aren’t going away. Despite recent wins in Hollywood, discrimination and acts of violence against the Asian American community across the United States continue.

This leaves us thinking: How can we do better, and how can we show our genuine support of the Asian American community not just now during Asian American Pacific Islander Heritage Month, but every day beyond social media posts?

To that, we came up with two things: First, donating to charities that support the Asian American community (such as the Asian Pacific Fund, the Asian & Pacific Islander American Health Forum, and #EnoughIsEnough). Second, highlighting a handful of the many Asian-owned and -founded brands to turn your dollars into financial support.

From delicious foods to high-quality beauty brands and everything in between, here are 42 amazing Asian-owned businesses to shop and support now (and always).

If you have been a victim of a hate crime, or have witnessed a hate crime taking place, we encourage you to take action. For more information on how to report a hate crime in multiple languages, visit this guide from Esther Lim. For more information on how to properly intervene when witnessing a hate crime, visit this guide from O, the Oprah Magazine.

Allies of Skin + PSA

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When it comes to luxe skincare that actually works, Allies of Skin can't be defeated. This skincare brand brings you the best that both Mother Nature and their state-of-the-art labs can offer. And if you're looking for something a little more budget-friendly, their sister brand, PSA, will definitely be up your alley.

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Fly By Jing

If you're looking to spice up your meals with delicious, Asian-inspired flavors, then Fly By Jing should be at the top of your shopping cart. Their all-natural Sichuan chili crisp is a fan favorite, but they have quite a few other spices, sauces, and even some sweet apparel to check out.

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Gentle Monster

Whether you're on the hunt for some new sunnies or need to upgrade your usual reading glasses, Gentle Monster has a pair that you'll love. This South Korean glasses brand is a perfect fit for any trendsetters out there, and they're even Vogue-approved.

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This lovely wine brand is a standout for two reasons: Their selections of wines are vegan (which isn't the case for many wines), and they give the average bagged wine a major upgrade by making their pouches recyclable and reusable. Plus, each bag gives you two bottles' worth of wine, which is never something to complain about.

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Glow Recipe + Sweet Chef

If you're a skincare connoisseur like we are, then you've definitely tried out Glow Recipe's iconic Watermelon Glow Overnight Mask. But, we encourage you to venture into their plethora of fruit-inspired skincare goodies — they only use all-natural ingredients and the products always have the cutest packaging. Psst: They also have a sister brand, Sweet Chef, which has tons of amazing skincare saviors for less than $25 each!

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Maison Miru

Maison Miru is a jewelry brand, known for their best-selling nap earrings. The Heart of Dinner x Maison Miru Memory Palace Bracelet and Heart of Dinner System Kit are limited edition collaborations with Heart of Dinner, which is a supper club that provides care to and feeds the elderly Asian American community.

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Founder Justin Gill dreamed of bringing his family’s sauce to the market and now you can enjoy it for yourself. Their umami-filled Japanese Barbecue Sauce is made from an authentic family recipe in small batches and free of preservatives. It’s available in original, yuzu, hot and spicy, and gluten-free.

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Pika Pika

Pika Pika is an AAPI- and LGBTQ-owned brand creating delicious Filipino-inspired spreads such as Calamansi Marmalade and Coconut Spread. Each spread is made from all-natural ingredients and without preservatives.

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Tinto Amorio

Tinto Amorio is the first South Asian-owned natural wine brand. Their wines are vegan, organic-certified, and have low sulfites. The brand also donates 5% of proceeds to local food banks and has provided over 100,000 meals to the hungry in LA and Orange County so far.

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Shelley Gupta founded BāKIT Box to help celebrate and experience different cultures from around the world through baking. This subscription baking kit comes with hassle-free recipes, pre-measured ingredients, and step-by-step instructions.

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Live Tinted

Live Tinted was founded by South-Asian beauty entrepreneur and businesswoman, Deepica Mutyala. It’s a clean, vegan, and cruelty-free brand that aims to create products that work on all skin tones.

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Kolkata Chai Co

Inspired by their trips to Kolkata and desire to bring an authentic cup of masala chai to New York City, brothers Ayan and Ani Sanyal founded Kolkata Chai Co. While their masala chai mix is available in rose and decaf, we’re partial to their signature mix.

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L’Oeuf Poché

Not sure what to wear to your next match? L’Oeuf Poché offers fashionable tennis and activewear for women. From stylish visors to flattering skorts, you’ll be a hit on the court.

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AshaPops offers a healthy alternative to traditional snacks. Handmade and dry-roasted in Los Angeles, these popped water lily seeds are light, crunchy, and bound to be your new snack obsession.

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Daybird is an AAPI woman-owned skinwear brand on a mission to redefine our relationship with beauty and create a stress-free routine. Their Tinted Skincare is a combination of a tinted moisturizer, serum, and sunscreen, so you can wear less product without sacrificing the benefits.

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Dang Foods

Dang Foods is known for its delicious snacks, but did you know these tasty Thai foods are also better for you and the Earth? Dang Foods makes sure their products meet rigorous standards of environmental sustainability and public transparency, and all of their farms follow ethical business practices. Plus, they have vegan and keto options, they're plant-based, non-GMO, gluten-free, and leave out artificial ingredients.

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This luxury Japanese-inspired skincare line, founded by Vicky Tsai, has everything you need for dewy, glowing skin. Their collection of skin-nourishing, all-natural ingredients like pearls, silk, and gold help give your skin the luxe treatment it deserves.

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Velour Beauty

In need of a great set of lashes? Then grab a set from Velour Beauty. These lashes have the most natural look and feel, plus their Lash & Go Eyeliner is a pretty impressive alternative to classic lash glues. Bonus: They've recently transitioned to fully vegan, faux-mink lashes.

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Lee & Low Books

One of the most influential ways to open up your child’s mind to diversity is educating them on different cultures, and Lee & Low Books has the best array of multiracial children’s books on the market. From pre-K to high school, Lee & Low has a plethora of educational (and engaging!) books to help expand your child’s horizons.

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Let's be real: Face masks aren't going anywhere. So, if you want to give your face mask collection a style upgrade, then grab a few from Maskela. This Asian-owned face mask brand has designer styles for adults, kids, and they even have gorgeous face mask chains for a stylish, elegant approach to your PPE.

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Jason Wu

Does Jason Wu's eponymous luxury fashion label even need an introduction? Wu's line is famed for its extravagant florals and new-romantic aesthetic that's timeless and classic. If you're looking to own a Wu piece on a budget, he also recently launched his own masstige beauty line, Jason Wu Beauty.

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Nguyen Coffee Supply

If you’re looking to upgrade your morning cup o’ joe, then consider Nguyen Coffee Supply’s specialty Vietnamese coffee. They’re the first-ever Vietnamese American-owned importer and roaster of green coffee beans from Vietnam in New York, and these delicious coffee blends are low-acidic, strong, and oh, so smooth.

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Patrick Ta Beauty

Famed celebrity makeup artist Patrick Ta created his own eponymous beauty line, and we truly can't get enough of it. From the brow-perfecting Major Brow Shaping Wax to the Monochrome Moment Velvet Blush, Ta's namesake brand has already graced the faces of many celebs including Lucy Hale, Addison Rae, and Gigi Hadid.

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Noona’s Ice Cream

You haven’t had truly delicious ice cream until you’ve had Noona’s. The brand’s array of tasty Asian-inspired flavors like black sesame and green tea will have your mouth watering from the first bite. Don’t be surprised if you eat the entire tub in one sitting.

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Sick of lash glue? Same, which is why we've made the switch to these magnetic lashes. Their ultra slim magnetic band creates a natural finish every time, and they have tons of different styles. Glamnetic also offers press-on nails in an array of shapes and colorful designs.

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Marge Sherwood

Summer is just around the corner, which gives you the perfect excuse to spruce up your closet for the new season ahead. This Korean fashion label is famed for its contemporary handbags that elevate any of your go-to ensembles.

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Krave Beauty

Founded by famed beauty guru-turned-entrepreneur Liah Yoo, this clean and indie skincare brand has exactly what you need to perk up your complexion. This line of skincare essentials cuts out the b.s. and focuses on simplicity and curating the easiest, foolproof skincare routine. What to expect? Sustainable (and chic) packaging and gentle-yet-powerful formulas that work with even the most sensitive skin types.

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Grey State Apparel

We're all very aware that sweatsuits have become the official uniform for WFH, so why not upgrade your collection of sweats with these cozy picks from Grey State Apparel? They're ultra soft, chic, and made out of 100% USA cotton that can be traced back to the farm that it came from.

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Earth Baby

We all want to give our babies nothing but the best, so give your little one the best of organic baby care with Earth Baby's all-natural options. This brand combines natural and certified-organic ingredients in tandem with thoughtfully crafted formulation and their award-winning OleoSphere technology. These products deliver calming, nourishing, cleansing, and protecting benefits to your baby’s delicate hair and sensitive skin.

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Pearl River Mart

If you’ve ever been to Manhattan’s Chinatown, then you’ve probably stepped into Pearl River Mart’s massive former storefront. This store is a great place to go to find a hidden treasure trove of Asian-inspired home furnishings, clothing, jewelry, and just about anything, really. Unfortunately, Pearl River Market announced that their Chinatown location is shutting its doors, but there are still two other locations in NYC, plus a shoppable site that ships all around the country.

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So maybe you're not the best photographer, and that’s OK! Instead of wasting hours of your time and energy to get the perfect tripod shot, pay a professional to take it in a mere 30 minutes with Shoott. This photography service focuses on getting those Insta-worthy shots for you and your social media followers to remember, all for $15/photo or less. Plus, their services are available in over 45 cities across the USA.

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On the hunt for high-quality skincare at an affordable price? Then say hello to Cocokind, a sustainable, plant-based, and cruelty-free line that'll refine your pores without emptying your bank account. None of their products run over $30, yet their clean formulas work on our complexions just as well (if not better) than other brands.

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Want to spice up your life? Well, you can start with your meals, thanks to Omsom's mouthwatering variety of Asian-inspired meal kits. They give you all of the spices, sauces, and more that you need to whip up dinners that are so yummy, you'd think your meal was from a 5-star restaurant.

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If you're looking to elevate your entire lifestyle (think: fashion, beauty, home goods) in a more ethical, sustainable way, then ourCommonplace is a must. This shop, founded by Taiwanese American Sunny Wu, offers only the best in sustainable and ethically crafted luxury products.

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YanYan Knits

Finally, adorable knitwear that we're actually excited to wear! YanYan Knits, a Hong Kong-based knitwear brand, has so many fun and adorable styles that are just as comfy as they are posh. They're the perfect staple to everyone's closet, but act quickly if you see something you love, because they do sell out fast.

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Us Two Tea

This Asian- and woman-owned tea brand is going to revolutionize your daily cup of tea with their amazing assortment of authentic Asian tea staples like oolong, jasmine, and black teas. Plus, this premium-quality brand only uses top-notch loose tea leaves and non-toxic tea sachets.

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Kitschy hairclips are having a major moment, so why not treat yourself to some new hair accessories from Chunks? They have an adorable array of hair clips and sunglasses to add a fun flair to any of your outfits (even if you're just hanging out in sweatpants).

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Kyte Baby

Swaddle your little one (and yourself!) in the comfiest of clothes with these ultra soft selections from Kyte Baby. Each of their pieces is not only adorable but also made out of plush bamboo fibers to keep your baby comfy. Bonus: They have selections for adults, too.

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Sustainability is on everyone's minds, so cut down your carbon footprint with these cool kicks from AVRE. They're made out of recycled water bottles, yet they're so comfy and stylish.

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Sandy Liang

Sandy Liang's eponymous line is essential for any fashion-forward shoppers out there. This eclectic collection of avant-garde luxury clothing deserves a spot in your closet for its fun playful vibe that's fitting for any season.

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Soko Glam + Then I Met You

Cofounder Charlotte Cho wanted to make K-Beauty more accessible on a national scale, so she created Soko Glam, an online hub to find the best that K-Beauty has to offer. The brand is one of the biggest e-comm marketplaces for all things Asian beauty, plus they now have their own popular beauty line, Then I Met You.

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We're major fans of Blueland for their nontoxic, environmentally friendly approach to your average cleaning supplies. Their effective, zero-waste cleaning products use safe, third-party-tested ingredients, plus, their sets are also pretty bargain-friendly. But don't stop there.

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Read More:

Put These 28 Black-Owned Businesses on Your Radar to Turn Financial Support Into Solidarity

15 Women-Owned Brands to Support Now and Forever

25 Latinx-Owned Brands to Shop Right Now

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Headshot of Elisabeth Narine
Elisabeth Narine

Elisabeth Narine is an Associate Editor at Best Products where she researches gift ideas for every occasion — her work can also be found on BuzzFeed and Forbes Vetted. When’s she not writing, she enjoys rewatching her favorite TV shows and cooking with her boyfriend.  

Headshot of Jennifer Hussein
Beauty Editor

Jennifer is the former beauty editor for, where she’s testing out everything from the latest lip gloss to the craziest skincare trend sweeping the online beauty-verse. Her work has been featured in Allure, Byrdie, HelloGiggles, and more. When she’s not swatching eyeshadow all over her arms, you can find the NYC-based editor scouring for hours on end for vintage finds, eating pad thai, and hanging out with her cat, Chunks.