Seven Super Bowl wins, five Super Bowl MVPs, three regular-season MVP awards, and 14 Pro Bowl selections—let's face it, there's no denying Tom Brady is the G.O.A.T. In fact, it feels like the footballer has the Midas touch, so having any Brady-approved gear in your routine is bound to make you that much closer to achieving G.O.A.T. status. Yes, that includes boxer briefs. Fortunately, in what we can only call a Prime Day miracle, Amazon's slashing the price of underwear from Brady's eponymous underwear brand.
Co-founded by the former Patriots quarterback in 2021, BRADY is all about making high-quality performance wear for athletes by a (legendary) athlete. Though your skivvies might seem like an afterthought to your workout attire, the menswear brands spent three years developing their pairs to make sure BRADY'S underwear is the best you'll ever wear.
Made with a soft-yet-breathable organic cotton, this underwear is so comfortable that you'll feel like you're going commando. These pairs might feel like a second skin, but they also have excellent shape retention and longevity. (There's even a molded pouch for some extra support.) Available in five colors and two styles—briefs and boxer briefs—it's possible to find the right style to cater to your needs.
At $20 each, BRADY'S underwear isn't exactly cheap; however, it is on sale in honor of Amazon's two-day Prime Day extravaganza. But, hurry! Prime Day deals can sell out in the blink of an eye—so now's a better time than any to replenish your underwear drawer. Your wardrobe and wallet will thank you.
Kelsey Mulvey is a freelance lifestyle journalist, who covers shopping and deals for Good Housekeeping, Women's Health, and ELLE Decor, among others. Her hobbies include themed spinning classes, Netflix, and nachos.