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You’ve heard of hot girl summer, and we’ve totally lived that up. So much so that this summer, we’re onto a new trend. Please welcome, tomato girl summer. The tomato girl hashtag on TikTok has nearly 5 millions views so you know it’s a vibe. But of course the question is, what the heck does it mean?
Tomato girl summer combines the carefree attitude of hot girl summer with the breeziness of the coastal grandma style and transports you to a coastal town in Italy where you spend the morning browsing the farmer's market and the afternoon frolicking at the beach.
You're wearing light, breathable fabrics, vibrant patterns, and of course summery tomato reds, keeping your skin nice and dewy (but definitely not rocking a full beat), having casual al fresco dinner parties featuring fresh produce and cotton napkins, and basically pretending like you're spending your summer on the Amalfi coast. We can get on board with that!
So if you, too, would like to embrace your inner Italian, then you're in luck. We've found 17 tomato girl products that are totally vibe-y — and totally on sale! Scroll on to shop fashion, beauty, and home finds that embody our new favorite TikTok aesthetic.
Micki Wagner is a commerce editor for Hearst’s Enthusiast Group, where she is constantly on the lookout for exciting new products, great sales and deals, and fun gifts. Her work can also be found on Saveur and Worth. When she’s not writing about the latest and greatest products, you can find her checking out new restaurants, spending way too much time shopping online, and binging Parks and Recreation…yet again.
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